This question had been debated by marketing pundits and analysts for some time now. After all, large corporations have the dollars at their disposal to invest in costly PBX systems and bombard the air waves or invade the Web space with their marketing message. So, what’s great about advertising with an 800 or an 888 and a few words? The resounding answer lies in the myriad marketing benefits of vanity toll-free numbers, some of which are listed below:
Spurt in Response Rates: Put yourself in the shoes of your prospective customers and think why are they more likely to dial your vanity toll-free number than any standard local phone number. It’s because, first, calling you won’t cost them a penny and second, your number is easy to keep in mind compared to any other phone number with a string of digits. A vanity toll-free number, especially if it is the 800 prefix version, is also more likely to be remembered without having to be written down and is therefore easily passed around via the coveted “word-of-mouth” advertising all small businesses seek.
Increase in Perceived Credibility: 800 Vanity toll-free numbers give a business an aura of respectability and credibility. And as all business owners—big, medium, or small— will readily agree, these are impressions that cannot be created by revenues alone. The credibility stems from two aspects. Firstly, a vanity toll-free number assures customers that they are dealing with a reliable company and that they just need to pick up the phone to speak to someone there. Secondly, advertising with a vanity toll-free number confirms that you are a brick-and-mortar business and you are perceived to be bigger than what you actually are with the ability to handle a lot of calls. These images definitely help your business when you are dealing with customers, potential and existing; vendors; financial institutions; and other businesses.
Projection of Unique Brand Identity: Those words in a vanity toll-free number, when carefully chosen can project a brand identity that is easily recognizable and easier still to remember. A vanity toll-free number within a short space gives you the opportunity to say something about your business—a positive feature or your USP perhaps. Think of vanity toll-free numbers like 1-800-FASTLOANS or 1-888-SMARTLAW. They readily conjure up visions of all that is good about a business, which is the goal of any branding tool.
Increase in ROI: While not apparent, but delve deep into the workings of vanity toll-free numbers and you will realize how you can reap the riches. A unique brand identity and a credible image help your revenue prospects by not only bringing in more customers but also leading to more closure of sales. Your investment in a vanity number also comes back to you 10-fold when selling off your business. Years of branding it make it a solid, sellable asset of your company that gets listed on the balance sheet right along side “goodwill”.
The afore-mentioned benefits of advertising with vanity toll-free numbers have assumed greater significance during these volatile economic times. In this market, businesses, whether big or small, are in need of marketing tools that will certainly achieve their objectives without making a dent in their treasuries, expense account, wallet, checking account, or bottom line.
An Easy Concept to Understand
Keeping it simple always makes sense. A vanity toll-free number fits the bill and helps a business grow bigger without the owner having to expend large sums of money on a myriad of marketing schemes or become an expert in advertising and branding when you should be focused on running your business. Of course one should always be open to learning new things. This is one step though that can help augment sales and is pretty simple to comprehend.