Are these things a gimmick? Is instituting an 800 number service for your business a bad idea? Will it denigrate your business reputation? Are local vanity numbers a cheap trick?
Two simple words can answer your question: absolutely not. There’s a reason that toll free vanity numbers have proven to be an enduring business tool: they solve a complex business problem, adding value to a potential business relationship. Put simply, these numbers are ideal marketing tools, especially for local business growth. With a well targeted, well implemented marketing plan, you may enjoy tremendous ROI by adding a custom phone number to your business identity.
A Complex Problem. A Simple Answer.
No great invention was intended as a gimmick. Every great invention solves a problem. In the case of 800 number service, the problem was wide reaching and complex. Fifty years ago, long distance calling was a big deal, often adding significantly to expenses, both business and personal, nationwide. But then AT & T had an idea: why not institute national and local vanity numbers, easy to rermember numbers that offered a toll free phone call to out of area callers?
The idea was implemented first in the UK, then quickly rushed into the United States. They were implemented by hotels and rental car companies first, instantly and fundamentally changing the economics of interstate travel.
A Business Tool that Stands the Test of Time
But the innovation didn’t stop there. From a business standpoint, the most legendary 800 number service is 1-800—FLOWERS. The company was floundering when it was purchased by budding entrepreneur Jim McCann in the mid 1980s. Already established in the flower shop industry (he owned over a dozen New York flower shops by that time), he transformed the company into a multimillion dollar powerhouse.
Since that time, the simple functionality of local vanity numbers has laid the foundation for success for hundreds of businesses nationwide.
It’s Not a Cheap Trick. It’s a Value Proposition.
One quality that makes local vanity numbers so enduring is that they truly offer a special value to potential customers. Think about it: when you change your business identity by implementing and integrating 800 number service into your business, you’ve created an easy remember way for potential customers or clients to get a hold of you for free. This is no cheap trick, it’s a textbook value proposition. When you combine this value proposition with the increased accessibility you lend to your business when you purchase a David Ashley 800 number, you’ve laid the foundation for success in your local business.
An Ideal Marketing Tool for Local Business Growth
While 800 number service is largely perceived as a business tool for national use, custom phone numbers may provide even greater utility for local businesses. Few business decision makers know the value of local vanity numbers to facilitate growth as invaluable marketing weapons. Think about it: on a local level, the value of face to face marketing increases a thousand fold. When you combine that with an easy to remember phone number made up of simple letters and numbers, you’ve created a potentially unstoppable engine for business growth.
When you analyze the real benefits of local vanity numbers, you can see that these incredible tools are no gimmick, no cheap trick. Call David Ashley today and find out how to fundamentally change your business identity with 800 number service. By utilizing this service on a local level, you’re applying a simple solution to a complex business problem, utilizing a business solution that has stood the test of time, providing a value proposition that engages potential customers and clients, and started utilizing an optimal tool for business growth.