The world may have gone digital when it comes to communicating, but businesses cannot afford to give offline marketing the miss entirely. There are still people who pore over the Yellow Pages to look for services, look up at the billboards when they pass underneath them, and pay attention to the product that dances on the television. Traditional marketing has immense potential to take your message to a considerable segment of your target audience and it is imperative that you brandish all the weapons in your marketing arsenal to reap the riches. So how do you intend to use your toll-free vanity number to give your offline marketing efforts that extra edge?

A toll free vanity number is a potent offline marketing weapon and its full scope is yet to be realized by many business owners who have only recently woken up to the advantages of advertising with a custom 800 number. Here’s a rundown of how toll-free vanity numbers help in offline marketing:

Adds to Brand Value

A personal 800 number has its distinctive aura. When a business advertises with an 800 custom number, it is immediately perceived as being bigger than it actually is with manpower to handle a huge volume of calls.  What is more, when a business is shelling out money from its own coffers for the calls that its customers make, the target audience regards it as a customer-friendly entity, willing to pay heed to their opinions and feedback.  And all these images conjure up in the minds of the audience even before they have had the chance to see your commercials, pore over your newspaper ads, or interact with you on a personal level on the social media. The latter thus are now believed more readily because the toll-free vanity number has already established you as a credible entity.

Builds a Brand Image

Contrary to popular perception, it is not only who endorses your product or the images that you use in your commercials that build up your brand’s unique identity. The words or phrases that you incorporate in your toll-free vanity number also have the potential to project the USP of your business. A business owner or his marketing team can craft an entirely new word or phrase to be used in the vanity number or can use a catchword or phrase from their ongoing ads. The latter ploy ties the entire offline marketing campaign into a composite whole, easily identifiable by a word or a phrase that recurs across ads, commercials, phone words, and billboards.

Increases Response Rates

Toll-free vanity numbers have 14 times more recall rates than the standard telephone number that is just a collection of some random numerals. So, your target audience is more likely to remember the former even if they just catch a glimpse of it while flipping through the newspaper on their way to work or hear it for a fleeting moment as they are changing channels on the radio. And when your existing customers remember you, they are more likely to call you for repeat business and even pass your number around to their acquaintances. The result is that you see a spurt in response rates without needing to put in additional marketing efforts.

Now that you have an idea of the power of a toll-free vanity number, there cannot be any shadow of doubt that it is an indispensable tool in your offline marketing campaign.