The young professional is to be found more on the social media—exchanging news, airing views, and scouting for information—than spending time out in the park or in the neighborhood library. The busy mother of two will rather hunt blog forums to find answers to her parenting queries than pop over to her neighbor to ask. The number of Silver Surfers who have taken to the Internet to look for information on health issues is increasing by the day.

The Right Way

These days, communication means digital and you have done the right thing by taking your marketing efforts online—you are most likely to meet your existing and potential customers here than anywhere else. But are your online marketing campaigns being spearheaded by toll free vanity numbers? If not, you are losing out on the opportunity to create a brand identity, increase the effectiveness of your ads, and capitalizing on the buzz you have so painstakingly generated via social media.

But fret not! All is not lost yet. You can still redeem your Web presence by these effective uses of toll-free vanity numbers.

Create a phone word that aptly spells out the USP of your business.

Before you embark on your Web mission, ensure that you have the right tool in your hand. While you may not have much of a choice with the numbers—the 800s and the 888s are mostly taken—you can always infuse creativity in the words that make up your vanity number. Choose words and phrases that bring out the USP of your business smartly and crisply. But don’t go overboard and restrict yourself to common words that are easy to remember and easier still to spell.

Flaunt your custom 800 number prominently on every page of your website.

You have taken the pains to acquire a custom 800 number and what is more, it sports the much sought-after generic industry name relevant to your business. So why not flaunt it on your website. Remember, a vanity number is not only a means for your customers to reach you but is also a vehicle for your marketing efforts.

When your target audience discovers you on the Web, the toll free vanity number that is topping the page will immediately give them the impression that you are a big business entity—bigger than you actually are—and thus a credible one. Your 800 custom number will also convince them of the importance that you accord to their opinions and feedback; you are after all, paying for their calls! The vanity number thus succeeds in creating a favorable brand image for your business even before the browser delves deep into your website.

Pass around your toll-free vanity number when interacting with your audience on the social media.

The various social networking sites are the ideal places to hobnob with your target audience and build lasting relations. And while you are it—posting updates, tweeting, replying to blog comments, uploading videos, and exchanging bookmarks—pass around your vanity 800 number to convince them that you are just a dial away. And then let it do the talking.

And now that you know how toll-free vanity numbers weave their magic on the Web, you know how you can channel your personal number to bring in positive results for you and your enterprise. This will not only benefit you but others that you care about, in the professional and personal life you live.