Did you know that exposure to romantic music makes people more susceptible to suggestion? Valentine’s Day is here, and studies like that one make us wish someone would take a scientific look at the power of romantic phone numbers too. Over the past few days, we’ve been flooded with requests for every single one of our heartfelt vanity numbers in a huge holiday rush. Florists want 1-888-FRESH-ROSES, jewelers want 1-800-4-A-JEWEL, hotels want 1-800-RESERVATIONS and somewhere, somebody out there is desperately trying to change their number to 1-800-BACHELOR.
Although it might seem odd that all these companies are trying to get their names into the Valentine’s Day marketing mix at such a late date, they know that it’s better to arrive fashionably late to the party than not at all. Americans will be spending a ton of money just to say “I love you” on February 14th, and just 24 hours of advertising with a memorable vanity phone number will do wonders for any business. But here’s the secret that explains the mad rush: many of the “romance” industries don’t do the bulk of their business until after Valentine’s Day.
Some companies, like florists and chocolatiers, might have trouble reaching customers on the big day itself, because many of those customers (if they know what’s good for them) have already gone shopping. But it doesn’t make much sense for a bridal shop to start advertising 1-800-4-A-WEDDING or 1-800-BRIDALS until after the 220,000 would-be grooms who are planning to propose this year actually pop the question. The same goes for travel agencies and hotels. Although some Romeos book a Valentine’s getaway during the holiday itself, many more simply propose a vacation to their special someone and wait until the summer to act on it.
Even if you’re not in the business of love, you can still take advantage of an ironic vanity phone number to make a truly memorable impression on scores of potential customers. Consider the business that licensed 1-800-BACHELOR. Although marketing your company to single men might seem like a way to pick on a tragic minority, it’s really quite the opposite. A lot of people are going to be spending Valentine’s Day alone this year. (Most of the money spent this February 14th will actually be on teachers, children and mothers, not girlfriends and wives.) If you can use your vanity number to appeal to the singles, you can make a lot of money from a largely untapped market.
What makes a vanity number such a powerful marketing tool? Simply put, a vanity telephone number is a brand identity that you can dial. Phone numbers are easier to remember when their digits form words, and if those words happen to be related to your company or industry, then you’ve found a surefire way to stick in a customer’s memory. It’s like combining instantaneous product recognition with a direct line to your sales department. Just look at 1-800-CONTACTS or 1-800-FLOWERS. These companies have capitalized on a billion-dollar industry by making their contact information synonymous with their brand, and you can do the same for your business.
A quality vanity number will outlive the holiday you purchased it for. Sure, a lot of people might flock to 1-800-ANNIVERSARIES around Valentine’s Day, but couples celebrate anniversaries all the time. In fact there are 60.3 million married couples in the United States, and each one of them will celebrate some sort of anniversary next year. February isn’t the only month people buy jewelry, either. A number like 1-800-4-A-JEWEL will be plenty relevant during Christmas and the wedding season.
This Valentine’s Day, why not show your business how special it is by licensing your own vanity phone number? You don’t need to be in the business of love to take advantage of the branding opportunities that a unique and memorable phone number presents. We have over 2,000 registered numbers available in a wide variety of industries, and thanks to our “Shared-Use Routing” program, you can save money by sharing your number with a company in a different part of the country. So take a look around. Talk to us about building your own toll-free identity today. You’ve got nothing to lose and everything to gain.