Of all the shopworn, clichéd metaphors used to describe owning a business, the farming metaphor is most applicable. Its aptness is probably due to the fact that it’s not really a metaphor: farmers are small businessmen just like you. They produce a product, then they sell it. The metrics are the same: some wheat is fine; some wheat is cheap; some wheat is best; some wheat is tasty. Each farmer strives to have “brand distinctives,” reasons to purchase his crop over the next guy’s. The metaphor is simply perfect.
Just like you, the small business owner, the farmer is always looking for new tools to make the farm more efficient, more attractive to potential customers or clients, more well known in the marketplace. If a farmer were selling a product or service in a local market, then that farmer might seriously consider vanity numbers; custom, memorable telephone numbers that shine as invaluable marketing tools.
Choosing Your Field
When the farmer wakes up in the morning, he’s well aware of the tasks he has ahead of him that day. He knows what he must do to subsist. He also knows that he must do a little bit more to succeed. The farmer knows that if he raises pretty good crops with pretty good fertilizer, then the product will be pretty good. He knows that if he sells those crops to the buyers he’s known for so long, he’ll probably make enough money to get by.
Your business might be in the same position. You’re doing pretty well. However, you know that if you’re going to succeed, you need to push your business—and yourself—to new heights. Maybe purchasing memorable telephone numbers from David Ashley, vanity numbers with custom phonewords, might help take you to the next level.
Finding Fertile Ground
The farmer knows that his crops will grow best when they’re planted in fertile ground. In Biblical times, the Israelites had to set aside a seventh of their crop land every year and not grow it. That land would be enriched for a year through weather, gathering minerals and other “plant food” from the natural changes in weather. Once that year was over, that farmer had fertile ground, and could allow another portion of that field to become more “crop friendly.”
Vanity numbers are phenomenal tools that help the small business owner find more “fertile ground.” Every business bumps into a rut: those same, dependable customers might get tired off your product or service, might want something new. Adding memorable telephone numbers to your marketing arsenal might help
Sowing the Seed
When that farmer steps out into the field, he knows that growing saleable crops doesn’t happen overnight. After he’s chosen the right field and identified fertile ground, he must sow the seeds and nurture those crops so that they’re ready for a profitable harvest.
In business, marketing is a manner with which you “sow the seeds,” developing potential customers and clients, getting your name out
there, presenting your business as invaluable. For decades, memorable telephone numbers like vanity numbers have helped businesses become more accessible, more memorable, more available. They sow the seeds for marketing success.
Preparing for the Harvest
A great farmer doesn’t just plant the seeds and wait for the rain to do the work. He prepares. He optimizes. He fertilizes the ground. He makes sure he has workers on hand who can gather those crops in once they’re ready. He goes through his field with an eagle eye, making sure those crops are free of pests, weeds, and other potentially disastrous elements. Put simply, he prepares for the harvest.
Memorable telephone numbers help your business prepare for the harvest. They present potential customers and clients with memorable telephone numbers, making your product or service and your contact information into one wonderful element.