The bottom line is, you care about the bottom line. Your business is founded on the principle of shepherding resources carefully. You don’t waste. You don’t spend your marketing budget if you can’t predict that you’ll receive remarkable return on your investment. You’ll spend money to make money, but you want to make absolutely sure it’s the right decision.
Why 1800 vanity number service, then? Why bother with the investment if it won’t help you make money with your business? A toll free vanity number may help your business thanks to four primary benefits: simplicity, marketability, facilitation of local growth, and overall cost effectiveness.
Whether in business or not, you’ve been a decision maker all your life. You’ve been faced with economical decisions (an apartment or a house?), environmental decisions (paper or plastic), maintenance decisions (Subway or McDonald’s?), and relational decisions (should you call for a date or shouldn’t you?). In your life as a decision maker, you’ve no doubt learned that, to paraphrase Sherlock Holmes, the simplest solution is likely the one you want to go for.
1800 vanity numbers are a simple solution to a basic business problem: how do you get potential customers to remember your phone number? It’s simple: a toll free vanity number, a simple phoneword that communicates your product or service!
Let’s continue with the logic we borrowed from the world’s greatest detective and look at the toll free vanity number solution through the lens of marketing. In advertising and promotion, the “Keep It Simple, Stupid” rule applies just as it does in any other aspect of business.
Your 1800 vanity solution is easy to market because it is simple. Let’s put it plainly: potential customers won’t remember your number if you put it on a billboard, radio ad or television commercial unless it’s a customized toll free vanity number. Not unless the phone company serendipitously deigned some horrifically easy to remember number on your business, like 123-4567 or 111-1111.
One of the primary benefits of 1800 vanity number service is that it strongly facilitates local growth. Yes, you have to come up with a marketing plan for your number. The longer and louder you communicate that phoneword to potential customers and clients, the more it’s likely to connect and bring success to your business. But it’s simply a smart way to grow: you create easy to remember contact information which “greases the wheels” of your business, making your contact information stick in potential customers’ minds. What’s the result? Increased market penetration, increased sales, and pleasing ROI.
Call David Ashley and get a quote, then take a look at the bottom line. Factor in a marketing push. Factor in re-branding: you may have to create new signage for your business, purchase a new Yellow Pages listing, create print ads, purchase radio time, etc. But think of the benefit your toll free vanity number may provide: it’s a fantastic opportunity to put your business in front of customers in a way you know they will remember. The 1800 vanity solution might just be the best, not to mention most profitable, marketing investment you make at this stage of your business’ growth.